# Blog Entry: Back to Basics - Long-term Business Success is Always Achieved through People 

## Summary
Every business owner spends time thinking about how to create (and/or sustain) a competitive advantage. The long-term key to success in virtually any organization is people. Without the right people on board, you can neither achieve or sustain an advantage for very long. 


## Metadata
- **Language:** English
- **Last Updated:** January 16, 2020

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