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Leadership
Leadership
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Our leaders are a fun, motivated group. We get a kick out of helping customers find great employees and helping them avoid costly and painful hiring mistakes. Resumes and bios are certainly available on request, but here's just a little about what makes each one of us special.
Mike Russiello
President and CEO
 
The driving force behind HR Avatar, Mike brings energy and passion, as well as more than 20 years experience implementing effective pre-hire screening tools. Mike is the visionary behind some of our greatest innovations.
Shoa Appelman
Vice President of Client Services
 
The face (and voice) of HR Avatar. Shoa ensures every client gets exactly what they need, when they need it. An expert in assessment development and delivery with more than 13 years direct experience, she has become a resource to all of us in just about everything. Often caught answering emails in the middle of the night, Shoa is a world-class communicator who makes sure no one is kept waiting for critical information or follow-up.
Matthew Borneman
Chief Science Officer
 
A true master of the term "Practical Science," Matt provides the scientific and technical discipline needed to fine tune our products. Often known for pushing the team to higher and higher levels of excellence, he gets the credit for the superb performance of our assessments in so many job titles and industries. Matt is a consultant with Borneman-West Group LLC.
Erin Mondy
Director of Customer Success
 
Erin brings passion, energy, and more than 15 years of customer service expertise to HR Avatar, including experience serving business clients at Airbus and eBenefits Network. At HR Avatar, Erin leads a team charged with supporting both clients and test takers in over 100 countries.
Steven Henson
Director of Marketing
 
Steve is responsible for communicating HR Avatar's competitive position in the marketplace, including our branding and outreach. Additionally, with more than 15 years of business-to-business experience, Steve ensures our products deliver what clients really want, and that they are easy to use.
Bill Haase
Head of Accounting and Finance
 
Bill has over 30 years experience as a CPA. He has helped ensure the financial integrity of HR Avatar since the very beginning of our company. A perpetually optimistic and multi-talented individual, he is a great internal resource for advice and support.
Daniel Robertson
Art and Animation Director
 
Daniel is the creative genius behind our industry-leading animations, which are used in virtually all of assessments. Able to accurately create two dimensional environments that enhance test realism for candidates, Daniel helps us achieve our industry-leading candidate engagement ratings.

No credit card. Includes 2 free tests.

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What Our Customers Say
"The tests make an awesome impression on our candidates. I couldn't imagine going back to a simple text-based testing method."
Brendan Keegan, President and CEO, Velocity Performance, Inc.
"We've been using HR Avatar's technology for several years now for complex custom assessments. Our clients love them!"
Suzanne Tsacoumis, Vice President, Human Resources Research Organization (HumRRO)
"These tests help ensure we concentrate our attention on the best candidates."
Simon Murray, Managing Director, Client Stepping LTD

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