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Leadership

Leadership

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Our leaders are a fun, motivated group. We get a kick out of helping customers find great employees and helping them avoid costly and painful hiring mistakes. Resumes and bios are certainly available on request, but here's just a little about what makes each one of us special.
Mike Russiello
President and CEO
 
The driving force behind HR Avatar, Mike brings energy and passion, as well as more than 20 years experience implementing effective pre-hire screening tools. Mike is the visionary behind some of our greatest innovations.
Shoa Appelman
Vice President of Client Services
 
The face (and voice) of HR Avatar. Shoa ensures every client gets exactly what they need, when they need it. An expert in assessment development and delivery with more than 13 years direct experience, she has become a resource to all of us in just about everything. Often caught answering emails in the middle of the night, Shoa is a world-class communicator who makes sure no one is kept waiting for critical information or follow-up.
Matthew Borneman
Chief Science Officer
 
A true master of the term "Practical Science," Matt provides the scientific and technical discipline needed to fine tune our products. Often known for pushing the team to higher and higher levels of excellence, he gets the credit for the superb performance of our assessments in so many job titles and industries. Matt is a consultant with Borneman-West Group LLC.
Erin Wharton
Director of Customer Success
 
Erin brings passion, energy, and more than 15 years of customer service expertise to HR Avatar, including experience serving business clients at Airbus and eBenefits Network. At HR Avatar, Erin leads a team charged with supporting both clients and test takers in over 100 countries.
Steven Henson
Director of Marketing
 
Steve is responsible for communicating HR Avatar's competitive position in the marketplace, including our branding and outreach. Additionally, with more than 15 years of business-to-business experience, Steve ensures our products deliver what clients really want, and that they are easy to use.
Bill Haase
Head of Accounting and Finance
 
Bill has over 30 years experience as a CPA. He has helped ensure the financial integrity of HR Avatar since the very beginning of our company. A perpetually optimistic and multi-talented individual, he is a great internal resource for advice and support.
Daniel Robertson
Art and Animation Director
 
Daniel is the creative genius behind our industry-leading animations, which are used in virtually all of assessments. Able to accurately create two dimensional environments that enhance test realism for candidates, Daniel helps us achieve our industry-leading candidate engagement ratings.

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What Our Customers Say
"HR Avatar is easy to administrate and it provides assessments for numerous types of positions. Most importantly, I've found the assessment reports to be incredibly accurate and the suggested interview questions very helpful in employee candidate selection. I wished I had known about it earlier. It would have saved me the time, effort and the cost of some poor hires!"
Frank Banfill, Executive Vice President, KiDs Beach Club
"This software has helped our recruitment process big time since everything is digital already and doesn't need any papers. It is also very friendly for applicants as well. HR Avatar is very helpful in screening applicants as it can determine where applicants are having a hard time dealing with and it also shows the .potential risks upon hiring the candidate. It makes the job of HRs easy and efficient"
Joshua Matthew Realica, HR Assistant, Filinvest Alabang, Inc.
"HR Avatar is very user friendly from the test administration and to answering the assessments. You won't get lost in a sea of instructions unlike others. We were able to identify High Potentials in our organization."
Rosan Rodero, Talent Management & Leadership Development Manager, Fast Logistics

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