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About HR Avatar
About HR Avatar
Our leaders are a fun, motivated group. We get a kick out of helping customers find great employees and helping them avoid costly and painful hiring mistakes. Resumes and bios are certainly available on request, but here's just a little about what makes each one of us special.
Mike Russiello
President and CEO
The driving force behind HR Avatar, Mike brings energy and passion, as well as more than 20 years experience implementing effective pre-hire screening tools. Mike is the visionary behind some of our greatest innovations.
Shoa Appelman
Vice President of Client Services
The face (and voice) of HR Avatar. Shoa ensures every client gets exactly what they need, when they need it. An expert in assessment development and delivery with more than 13 years direct experience, she has become a resource to all of us in just about everything. Often caught answering emails in the middle of the night, Shoa is a world-class communicator who makes sure no one is kept waiting for critical information or follow-up.
Matthew Borneman
Chief Science Officer
A true master of the term "Practical Science," Matt provides the scientific and technical discipline needed to fine tune our products. Often known for pushing the team to higher and higher levels of excellence, he gets the credit for the superb performance of our assessments in so many job titles and industries. Matt is a consultant with Borneman-West Group LLC.
Rachael Brown
Director of Client Assistance
Our newest leader. Rachael brings passion, energy, and extensive customer service expertise to HR Avatar. She leads a team charged with supporting both clients and test takers in over 100 countries.
Bill Haase
Head of Accounting and Finance
Bill has over 30 years experience as a CPA. He has helped ensure the financial integrity of HR Avatar since the very beginning of our company. A perpetually optimistic and multi-talented individual, he is a great internal resource for advice and support.
Daniel Robertson
Art and Animation Director
Daniel is the creative genius behind our industry-leading animations, which are used in virtually all of assessments. Able to accurately create two dimensional environments that enhance test realism for candidates, Daniel helps us achieve our industry-leading candidate engagement ratings.

HR Avatar Wins Brandon Hall Award HR Avatar Wins HRM Impact Award HR Avatar Wins Telly Award HR Avatar Wins Marom Award

Brendan Keegan, CEO, Velocity Performance, Inc. "The tests make an awesome impression on our candidates. I couldn't imagine going back to text-based testing."
   Brendan Keegan, President and CEO
   Velocity Performance, Inc.
Suzanne Tsacoumis, EVP, Human Resources Research Organization "We've been using HR Avatar's technology for several years now for complex custom assessments. Our clients love them!"
   Suzanne Tsacoumis, Executive Vice President
   Human Resources Research Organization (HumRRO)
Alan Strauss, President, StartFinder Inc. "Our candidates used to complain when we asked them to take tests, now they tell their friends about their experience!""
   Alan Strauss, President
   StartFinder, Inc.

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