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Our Team

Our Team

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Our team is a fun, motivated group. We get a kick out of helping customers find great employees and helping them avoid costly and painful hiring mistakes. Resumes and bios are certainly available on request, but here's just a little about what makes each one of us special.
Mike Russiello
President and CEO
 
The driving force behind HR Avatar, Mike brings energy and passion, as well as more than 20 years experience implementing effective pre-hire screening tools. Mike is the visionary behind some of our greatest innovations.
Shoa Appelman
Vice President of Client Services
 
The face (and voice) of HR Avatar. Shoa ensures every client gets exactly what they need, when they need it. An expert in assessment development and delivery with more than 13 years direct experience, she has become a resource to all of us in just about everything. Often caught answering emails in the middle of the night, Shoa is a world-class communicator who makes sure no one is kept waiting for critical information or follow-up.
Matthew Borneman
Chief Science Officer
 
A true master of the term "Practical Science," Matt provides the scientific and technical discipline needed to fine tune our products. Often known for pushing the team to higher and higher levels of excellence, he gets the credit for the superb performance of our assessments in so many job titles and industries. Matt is a consultant with Borneman-West Group LLC.
Cassandra (Sandy) Stiltz
Industrial Organizational Psychologist
 
Sandy is a hands on industrial psychologist / consultant who is involved with everything from helping customers select the right assessment and interpret their test results to developing new assessments and conducting concurrent validity and fairness studies. Sandy's enthusiasm for helping companies select the best candidates fairly and efficiently is obvious to all who speak with her.
Maria Cucalon
Industrial Organizational Psychologist
 
Maria is an Industrial Organizational Psychologist who also sports a Masters in Business Administration and valuable experience as an entrepreneur. Her systematic and practical way of addressing hiring and candidate evaluation challenges helps customers zero in on the most effective assessment solutions for their unique needs. When she's not working on customer-specific projects, Maria is usually busy at work on our most important test development projects.
Steven Henson
Director of Marketing
 
Steve is responsible for communicating HR Avatar's competitive position in the marketplace, including our branding and outreach. Additionally, with more than 15 years of business-to-business experience, Steve ensures our products deliver what clients really want, and that they are easy to use.
Bill Haase
Head of Accounting and Finance
 
Bill has over 30 years experience as a CPA. He has helped ensure the financial integrity of HR Avatar since the very beginning of our company. A perpetually optimistic and multi-talented individual, he is a great internal resource for advice and support.
Daniel Robertson
Art and Animation Director
 
Daniel is the creative genius behind our industry-leading animations, which are used in virtually all of assessments. Able to accurately create two dimensional environments that enhance test realism for candidates, Daniel helps us achieve our industry-leading candidate engagement ratings.
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What Our Customers Say
Read HR Avatar reviews on G2
"I like HR Avatar because it has facilitated the comprehensive analysis of applicants allowing us to perform all kinds of tests and process thousands of applications weekly. It is a well designed tool with a clear and intuitive interface that helps to understand it quickly."
Charis Nolan, Recruiting Manager, Deloitte Consulting
"It is easy to send to applicants, has fairly straight-forward instructions & the results are broken down into various factors that make it easy to evaluate whether or not someone is a good fit for a particular position in a particular company. Overall it has helped us select people who will perform well for the company."
Dru Meier, Director of Human Resources, DeMayo Law Offices
"This tool accelerates the processes of inclusion of employees to our permanent plant, helps us to identify the people who best perform the tasks that require both technical and administrative positions, allows us to evaluate personality, knowledge and training, skills and risk behavior, helps us to identify the best qualified to occupy a position within our company."
Lisa Irvine, Recruiting Coordinator, State Farm

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