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Our Story

Our Story

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Our founders, Mike Russiello, Bill Lake, and Shoa Appelman, have a history of product innovation in the employment testing industry. In 1998, Mike and Bill left computer services firm EDS (now HP) to start Brainbench, an employment testing company. Brainbench pioneered several head-turning innovations including online computer-adaptive testing, virtual test centers, online skills certification testing, multi-dimensional pre-hire testing, and corporate skills benchmarking.
Brainbench grew rapidly. Shoa joined in 2004, and the company was acquired in 2006 by a private equity firm. Post-acquisition, Mike and Bill remained as senior managers for several years.
In 2009, the team launched ClicFlic Interactive Videos, Inc. as a simulation technology and services company. The company created interactive, simulation-based eLearning programs, and assessments for large corporations and government agencies.
It soon became clear there was significant demand for high quality pre-employment assessments. So, after several years of product development, the company changed its name to HR Avatar and re-entered the employment assessment industry in 2015.
Since then, HR Avatar has grown steadily and now serves over 1,000 of customers in more than 50 countries. Equally notable, the founders have continued their tradition of industry-changing innovation, including:
  • 2015 - 'Day in the Life' animated simulation-based, job-specific assessments.
  • 2015 - Automated writing analysis using artificial intelligence (AI).
  • 2016 - Optional Candidate Career Interest Inventory for Candidates FREE post-test.
  • 2016 - Phone-based spoken language assessments incorporating AI-driven 'Voice Vibes' analysis.
  • 2017 - Remote Proctoring using image capture and AI-driven facial recognition for unproctored testing.
  • 2017 - Web-based spoken language assessments incorporated AI-driven 'Voice Vibes' analysis.
  • 2017 - Candidate feedback reports designed for selection instruments.
  • 2018 - Virtual Video Interviews - fully-integrated with traditional assessments.
  • 2018 - Build your own video interview with AI-driven voice analysis and personality evaluation.
  • 2019 - Virtual Chat-based Customer Service assessments with AI-driven scenarios.
  • 2019 - Live Video Interviewing with AI-driven voice analysis and personality evaluation.
  • 2020 - Premium Remote Test Proctoring with video monitoring, recording, AI, and a locked-down web browser.
  • 2020 - Automated Reference Checks and Multi-rater Employee Feedback Surveys.
  • 2020 - Candidate Result-based pricing that bundles everything you need for one candidate into one price.

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What Our Customers Say
"I like HR Avatar because it has facilitated the comprehensive analysis of applicants allowing us to perform all kinds of tests and process thousands of applications weekly. It is a well designed tool with a clear and intuitive interface that helps to understand it quickly."
Charis Nolan, Recruiting Manager, Deloitte Consulting
"I love how easy it is to view the applicants test results. It has a summary page that breaks down each competency and even goes into details. Very easy to read and navigate through. I also the animations before each test is given to each of our applicants. Great way to engage them before the test is taken. Overall I really love the HR Avatar software."
Glenn Soliven, Recruiting Manager, My Wireless
"We came from using Total Testing. This Integration with our current business process went uninterrupted. Candidates are more engaged and this is very in-line with our fun and results-driven company theme. We're able to gauge candidates' skills and qualifications a lot better using the data and analytics provided. Whenever there's been an issue (only two historically), they were responsive, literally within minutes, and delivered positive results in record time. Highly recommend!"
Rob LT, CEO, XStream Solutions International

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