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Our founders, Mike Russiello, Bill Lake, and Shoa Appelman, have a history of product innovation in the employment testing industry. In 1998, Mike and Bill left computer services firm EDS (now HP) to start Brainbench, an employment testing company. Brainbench pioneered several head-turning innovations including online computer-adaptive testing, virtual test centers, online skills certification testing, multi-dimensional pre-hire testing, and corporate skills benchmarking.
Brainbench grew rapidly. Shoa joined in 2004, and the company was acquired in 2006 by a private equity firm. Post-acquisition, Mike and Bill remained as senior managers for several years.
In 2009, the team launched ClicFlic Interactive Videos, Inc. as a simulation technology and services company. The company created interactive, simulation-based eLearning programs, and assessments for large corporations and government agencies.
It soon became clear there was significant demand for high quality pre-employment assessments. So, after several years of product development, the company changed its name to HR Avatar and re-entered the employment assessment industry in 2014.
Since then, HR Avatar has grown steadily and now serves thousands of customers in more than 100 countries. Equally notable, the founders have continued their tradition of industry-changing innovation, including:
  • 2014 - 'Day in the Life' animated simulation-based, job-specific assessments.
  • 2015 - Automated writing analysis using artificial intelligence (AI).
  • 2016 - Optional Candidate Career Interest Inventory for Candidates FREE post-test.
  • 2016 - Phone-based spoken language assessments incorporating AI-driven 'Voice Vibes' analysis.
  • 2017 - Remote Proctoring using image capture and AI-driven facial recognition for unproctored testing.
  • 2017 - Web-based spoken language assessments incorporated AI-driven 'Voice Vibes' analysis.
  • 2017 - Candidate feedback reports designed for selection instruments.
  • 2018 - Virtual Video Interviews - fully-integrated with traditional assessments.
  • 2018 - Build your own video interview with AI-driven voice analysis and personality evaluation.
  • 2019 - Virtual Chat-based Customer Service assessments with AI-driven scenarios.
  • Coming Soon - Live Video Interviewing with AI-driven voice analysis and personality evaluation.

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What Our Customers Say
"It is easy to send to applicants, has fairly straight-forward instructions & the results are broken down into various factors that make it easy to evaluate whether or not someone is a good fit for a particular position in a particular company. Overall it has helped us select people who will perform well for the company."
Dru Meier, Director of Human Resurces, DeMayo Law Offices
"HR Avatar is very user friendly from the test administration and to answering the assessments. You won't get lost in a sea of instructions unlike others. We were able to identify High Potentials in our organization."
Rosan Rodero, Talent Management & Leadership Development Manager, Fast Logistics
"This platform is really innovative, it allows us to access tests to make more complete evaluations of applicants in terms of information and knowledge, it allowed us to accelerate the pre-hiring process and it helps us to clearly recognize who the most outstanding applicants are."
Hazel Harper, Management Consultant, Terminix

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