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Our founders, Mike Russiello, Bill Lake, and Shoa Appelman, have a history of product innovation in the employment testing industry. In 1998, Mike and Bill left computer services firm EDS (now HP) to start Brainbench, an employment testing company. Brainbench pioneered several head-turning innovations including online computer-adaptive testing, virtual test centers, online skills certification testing, multi-dimensional pre-hire testing, and corporate skills benchmarking.
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Brainbench grew rapidly. Shoa joined in 2004, and the company was acquired in 2006 by a private equity firm. Post-acquisition, Mike and Bill remained as senior managers for several years.
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In 2009, the team launched ClicFlic Interactive Videos, Inc. as a simulation technology and services company. The company created interactive, simulation-based eLearning programs, and assessments for large corporations and government agencies.
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It soon became clear there was significant demand for high quality pre-employment assessments. So, after several years of product development, the company changed its name to HR Avatar and re-entered the employment assessment industry in 2015.
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Since then, HR Avatar has grown steadily and now serves over 1,000 of customers in more than 50 countries. Equally notable, the founders have continued their tradition of industry-changing innovation, including:
- 2015 - 'Day in the Life' animated simulation-based, job-specific assessments.
- 2015 - Automated writing analysis using artificial intelligence (AI).
- 2016 - Optional Candidate Career Interest Inventory for Candidates FREE post-test.
- 2016 - Phone-based spoken language assessments incorporating AI-driven 'Voice Vibes' analysis.
- 2017 - Remote Proctoring using image capture and AI-driven facial recognition for unproctored testing.
- 2017 - Web-based spoken language assessments incorporated AI-driven 'Voice Vibes' analysis.
- 2017 - Candidate feedback reports designed for selection instruments.
- 2018 - Virtual Video Interviews - fully-integrated with traditional assessments.
- 2018 - Build your own video interview with AI-driven voice analysis and personality evaluation.
- 2019 - Virtual Chat-based Customer Service assessments with AI-driven scenarios.
- 2019 - Live Video Interviewing with AI-driven voice analysis and personality evaluation.
- 2020 - Premium Remote Test Proctoring with video monitoring, recording, AI, and a locked-down web browser.
- 2020 - Automated Reference Checks and Multi-rater Employee Feedback Surveys.
- 2021 - Candidate-based pricing that bundles everything you need for one candidate into one price.
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Download One-Pager Brochures for Product Overviews and Tips
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No credit card required. Includes 2 free Candidate Credits.
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What Our Customers Say
"This platform is really excellent, it has a series of functionalities that accelerate our recruitment work and allows us to process more evaluations in a short time, it offers well designed tests that help us to make very necessary evaluations in each applicant, it allows us to know the performance and the abilities of each applicant which helps us to select just what we need."
- Jessica Garrett, Human Resources Manager, Unilever
"This platform is really innovative, it allows us to access tests to make more complete evaluations of applicants in terms of information and knowledge, it allowed us to accelerate the pre-hiring process and it helps us to clearly recognize who the most outstanding applicants are."
- Hazel Harper, Management Consultant, Terminix
"Super easy to use system and love the results. Easy to share and explain to members of my team. Loved my HR Avatar Rep."
- Kelly Duff, HR, Pet Food Experts
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