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Our founders, Mike Russiello, Bill Lake, and Shoa Appelman, have a history of product innovation in the employment testing industry. In 1998, Mike and Bill left computer services firm EDS (now HP) to start Brainbench, an employment testing company. Brainbench pioneered several head-turning innovations including online computer-adaptive testing, virtual test centers, online skills certification testing, multi-dimensional pre-hire testing, and corporate skills benchmarking.
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Brainbench grew rapidly. Shoa joined in 2004, and the company was acquired in 2006 by a private equity firm. Post-acquisition, Mike and Bill remained as senior managers for several years.
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In 2009, the team launched ClicFlic Interactive Videos, Inc. as a simulation technology and services company. The company created interactive, simulation-based eLearning programs, and assessments for large corporations and government agencies.
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It soon became clear there was significant demand for high quality pre-employment assessments. So, after several years of product development, the company changed its name to HR Avatar and re-entered the employment assessment industry in 2015.
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Since then, HR Avatar has grown steadily and now serves over 1,000 of customers in more than 50 countries. Equally notable, the founders have continued their tradition of industry-changing innovation, including:
- 2015 - 'Day in the Life' animated simulation-based, job-specific assessments.
- 2015 - Automated writing analysis using artificial intelligence (AI).
- 2016 - Optional Candidate Career Interest Inventory for Candidates FREE post-test.
- 2016 - Phone-based spoken language assessments incorporating AI-driven 'Voice Vibes' analysis.
- 2017 - Remote Proctoring using image capture and AI-driven facial recognition for unproctored testing.
- 2017 - Web-based spoken language assessments incorporated AI-driven 'Voice Vibes' analysis.
- 2017 - Candidate feedback reports designed for selection instruments.
- 2018 - Virtual Video Interviews - fully-integrated with traditional assessments.
- 2018 - Build your own video interview with AI-driven voice analysis and personality evaluation.
- 2019 - Virtual Chat-based Customer Service assessments with AI-driven scenarios.
- 2019 - Live Video Interviewing with AI-driven voice analysis and personality evaluation.
- 2020 - Premium Remote Test Proctoring with video monitoring, recording, AI, and a locked-down web browser.
- 2020 - Automated Reference Checks and Multi-rater Employee Feedback Surveys.
- 2021 - Candidate-based pricing that bundles everything you need for one candidate into one price.
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Download One-Pager Brochures for Product Overviews and Tips
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No credit card required. Includes 2 free Candidate Credits.
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What Our Customers Say
"It is easy to send to applicants, has fairly straight-forward instructions & the results are broken down into various factors that make it easy to evaluate whether or not someone is a good fit for a particular position in a particular company. Overall it has helped us select people who will perform well for the company."
- Dru Meier, Director of Human Resources, DeMayo Law Offices
"In our company this is a highly valued software because it allows us to find the talents we need to fill strategic positions within our company allowing us to evaluate the performance and knowledge of the candidate through very varied tests where we study behaviors, leadership profile, emotional intelligence, training and skills, it is a complete tool for recruitment analysis."
- Erin Hobson, Account Executive, State Farm
"In my company this platform has improved a lot the hiring processes, it has allowed us to test candidates for jobs in our company, it helps us to measure behaviors, capacity and cognitive knowledge allowing us to make a much more complete profile to be studied before deciding whether or not to hire the applicant."
- Felicity Hunt, Sales Manager, Octapharma
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