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Manager - Marketing
Manager - Marketing
Job-Specific Assessment

This HR Avatar Pre-Employment test was specifically designed to assess Manager - Marketing and similar roles. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Manager - Marketing test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking
  • Attention to Detail
  • Multitasking
 Knowledge and Skills
  • Core Marketing Concepts
  • Writing
  • Adaptable
  • Competitive
  • Corporate Citizenship
  • Develops Relationships
  • Enjoys Problem-Solving
  • Exhibits a Positive Work Attitude
  • Expressive and Outgoing
  • Innovative and Creative
  • Needs Structure
  • Seeks Perfection
 Emotional Intelligence
  • Emotional Self-Awareness
  • Emotional Self-Control
  • Empathy
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:11-2021.00
O*Net Description:Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Simulation Context:Leadership and Management
O*Net Context:Management
Review O*Net Detail
Price:40 Credits ($40 USD)
Note:This test contains questions that are difficult to complete on small screens. A large screen device, such as a laptop, desktop, or tablet is recommended. Test-takers using small devices will be advised to optionally change to a larger screen device.
Alternate Titles for this Role: Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager, Community Relations Director, Digital Marketing Manager, Fashion Coordinator, Fashion Marketer, Head of Marketing, International Trade Specialist, Internet Marketing Manager, Market Analysis Director, Market Development Executive, Market Research Manager, Marketing Administrator, Marketing Agent, Marketing Assistant, Marketing Communications Specialist, Marketing Coordinator, Marketing Director, Marketing Executive, Marketing Manager, Marketing Officer, Marketing Planner, Marketing Sales Supervisor, Media Marketing Director, Media Planner, Membership Administrator, Membership Director, Pricing Analyst, Pricing Manager, Pricing Specialist, Product Line Manager (PLM), Product Manager, Product Marketing Manager, Sales and Marketing Manager, Sales and Marketing Vice President, Sales Marketing Director, Sales Officer, Sports Marketer, Strategic Planner, Strategist, Sustainable Products Marketing Manager, Trade Specialist, VP Marketing, World Trade and Maritime Division Manager
Related Jobs based on Skills & Abilities: Public Relations and Fundraising Managers, Sales Managers, Market Research Analysts and Marketing Specialists, Advertising and Promotions Managers, Management Analysts, Public Relations Specialists, Purchasing Managers, Training and Development Specialists, Training and Development Managers, Human Resources Managers, Education Administrators, Postsecondary, Advertising Sales Agents, Financial Managers, Branch or Department, Agents and Business Managers of Artists, Performers, and Athletes, Program Directors, Transportation Managers, Medical and Health Services Managers, Sales Agents, Financial Services

(HR Avatar Use Only) pid=102, Sim

Members:  Log On  to administer this test.
Test Activities
  • Analyze satisfaction survey results and make recommendations for improvement.
  • Compare pricing for outsourcing mailing operations.
  • Predict changes in profit margin.
  • Implement corporate policy among employees.
  • Write a short essay.

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