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Manager - Marketing
Manager - Marketing
Job-Specific Whole-Person Assessment
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Manager - Marketing

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Top activities and tasks for this job:
  • Communicating with Supervisors, Peers, or Subordinates - conduct or attend staff meetings
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Getting Information
  • Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
  • Thinking Creatively

About the test

The HR Avatar Manager - Marketing Pre-Employment Assessment was designed to help you hire staff in this role. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Manager - Marketing test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking
  • Attention to Detail
  • Multitasking
  Knowledge and Skills
  • Core Marketing Concepts
  • Writing
Personality
  • Adaptable
  • Competitive
  • Corporate Citizenship
  • Develops Relationships
  • Enjoys Problem-Solving
  • Exhibits a Positive Work Attitude
  • Expressive and Outgoing
  • Innovative and Creative
  • Needs Structure
  • Seeks Perfection
  Emotional Intelligence
  • Emotional Self-Awareness
  • Emotional Self-Control
  • Empathy
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure
 

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:11-2021.00
Simulation Context:Leadership and Management
O*Net Context:Management
Price:40 Credits (Add 5 credits for online proctoring if used)
Note:This test contains questions that are difficult to complete on small screens. A large screen device, such as a laptop, desktop, or tablet is recommended. Test-takers using small devices will be advised to optionally change to a larger screen device.
More information about this Job
Annual US Wages (2016)
Bottom 10%:
$67,490 or less
Bottom 25%:
$93,200 or less
Median:
$131,180 (Average)
Top 25%:
$178,690 or more
Top 10%:
$208,000 or more

US Employment Statistics
2016:
218,300
2026 (projected):
240,400
Annual U.S. Job Openings:21,300

Top Knowledge Requirements
  • Sales and Marketing
  • English Language
  • Administration and Management
  • Customer and Personal Service
  • Communications and Media
  • Computers and Electronics
  • Mathematics
  • Design
Top Skills
  • Reading Comprehension
  • Social Perceptiveness
  • Active Learning
  • Critical Thinking
  • Speaking
  • Active Listening
  • Monitoring
  • Judgment and Decision Making
Top Abilities
  • Oral Comprehension
  • Written Comprehension
  • Oral Expression
  • Written Expression
  • Deductive Reasoning
  • Inductive Reasoning
  • Speech Clarity
  • Fluency of Ideas
Education Requirements
High School Diploma:
4%
Some College:
3%
Associate's Degree (2 yr):
3%
Bachelor's Degree:
56%
Master's Degree:
24%
Professional Degree:
11%
This graphic shows the percentage of people in this role who have their highest education in each category.
Related Work Experience Requirements
6 Months - 1 Year:
9%
1 - 2 Years:
7%
2 - 4 Years:
12%
4 - 6 Years:
19%
6 - 8 Years:
15%
8 - 10 Years:
34%
More than 10 Years:
2%
This graphic shows the percentage of people in this role whose related work experience before they entered this position falls into each category.

Alternate Titles for this Role: Account Supervisor, Brand Manager, Bridal Consultant, Business Developer, Business Development Director, Business Development Manager, Business Development Specialist, Channel Manager, Commercial Director, Commercial Lines Manager, Community Relations Director, Digital Marketing Manager, Fashion Coordinator, Fashion Marketer, Head of Marketing, International Trade Specialist, Internet Marketing Manager, Market Analysis Director, Market Development Executive, Market Research Manager, Marketing Administrator, Marketing Agent, Marketing Assistant, Marketing Communications Specialist, Marketing Coordinator, Marketing Director, Marketing Executive, Marketing Manager, Marketing Officer, Marketing Planner, Marketing Sales Supervisor, Media Marketing Director, Media Planner, Membership Administrator, Membership Director, Pricing Analyst, Pricing Manager, Pricing Specialist, Product Line Manager (PLM), Product Manager, Product Marketing Manager, Sales and Marketing Manager, Sales and Marketing Vice President, Sales Marketing Director, Sales Officer, Sports Marketer, Strategic Planner, Strategist, Sustainable Products Marketing Manager, Trade Specialist, VP Marketing, World Trade and Maritime Division Manager

Related Jobs based on Skills & Abilities: Public Relations and Fundraising Managers, Sales Managers, Market Research Analysts and Marketing Specialists, Advertising and Promotions Managers, Management Analysts, Public Relations Specialists, Purchasing Managers, Training and Development Specialists, Training and Development Managers, Human Resources Managers, Education Administrators, Postsecondary, Advertising Sales Agents, Financial Managers, Branch or Department, Agents and Business Managers of Artists, Performers, and Athletes, Program Directors, Transportation Managers, Medical and Health Services Managers, Sales Agents, Financial Services


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"Truly takes out the guess work"
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Activities performed during the Test
  • Analyze satisfaction survey results and make recommendations for improvement.
  • Compare pricing for outsourcing mailing operations.
  • Predict changes in profit margin.
  • Implement corporate policy among employees.
  • Write a short essay.
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