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Specialist - Public Relations
Specialist - Public Relations
Job-Specific Whole-Person Assessment

Specialist - Public Relations

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

About the test

The HR Avatar Specialist - Public Relations Pre-Employment Assessment was designed to help you hire staff in this role. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Specialist - Public Relations test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking
  • Attention to Detail
  • Multitasking
  Knowledge and Skills
  • Core Marketing Concepts
  • Writing
  • Adaptable
  • Competitive
  • Corporate Citizenship
  • Develops Relationships
  • Enjoys Problem-Solving
  • Exhibits a Positive Work Attitude
  • Expressive and Outgoing
  • Innovative and Creative
  • Needs Structure
  • Seeks Perfection
  Emotional Intelligence
  • Emotional Self-Awareness
  • Emotional Self-Control
  • Empathy
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:27-3031.00
Simulation Context:Medium-Level General Business/Office
O*Net Context:Arts, Design, Entertainment, Sports, and Media
Price:40 Credits ($40 USD)
Note:This test contains questions that are difficult to complete on small screens. A large screen device, such as a laptop, desktop, or tablet is recommended. Test-takers using small devices will be advised to optionally change to a larger screen device.
More information about this Job
Annual US Wages (2016)
Bottom 10%:
$32,090 or less
Bottom 25%:
$42,450 or less
$58,020 (Average)
Top 25%:
$79,650 or more
Top 10%:
$110,560 or more

US Employment Statistics
2024 (projected):
Annual U.S. Job Openings:4,360

Top Skills
  • Active Listening
  • Speaking
  • Social Perceptiveness
  • Writing
  • Time Management
  • Coordination
  • Critical Thinking
  • Reading Comprehension
Top Abilities
  • Oral Comprehension
  • Oral Expression
  • Speech Clarity
  • Written Expression
  • Speech Recognition
  • Written Comprehension
  • Problem Sensitivity
  • Deductive Reasoning
Education Requirements
Bachelor's Degree:
Master's Degree:
This graphic shows the percentage of people in this role who have their highest education in each category.
Related Work Experience Requirements
3 - 6 Months:
6 Months - 1 Year:
1 - 2 Years:
2 - 4 Years:
4 - 6 Years:
6 - 8 Years:
8 - 10 Years:
This graphic shows the percentage of people in this role whose related work experience before they entered this position falls into each category.

Alternate Titles for this Role: Account Executive, Account Supervisor, Audience Coordinator, Brand Advocate, Campaign Manager, Communications Assistant, Communications Associate, Communications Coordinator, Communications Director, Communications Manager, Communications Specialist, Community Relations Coordinator, Community Relations Manager, Concert Promoter, Consumer Advocate, Corporate Communications Specialist, Environmental Communications Specialist, Event Promoter, Image Consultant, Lobbyist, Marketing Communications Specialist, Media Buyer, Media Planner, Media Relations Specialist, Media Specialist, Motivational Speaker, Music Publicist, Political Advisor, Political Aide, Press Secretary, Promotion Specialist, Promotions Assistant, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Account Executive, Public Relations Assistant, Public Relations Consultant, Public Relations Coordinator, Public Relations Counselor, Public Relations Manager, Public Relations Officer, Public Relations Representative, Public Relations Specialist (PR Specialist), Publications Manager, Publicist, Publicity Agent, Publicity Consultant, Publicity Expert, Publicity Person, Publicity Writer, Relationship Manager, Service Promoter Salesperson, Shelter Advocate, Speech Writer, Sports Information Director, Sustainability Communicator

Related Jobs based on Skills & Abilities: Copy Writers, Advertising and Promotions Managers, Market Research Analysts and Marketing Specialists, Public Relations and Fundraising Managers, Insurance Sales Agents, Meeting, Convention, and Event Planners, Sales Agents, Financial Services, Arbitrators, Mediators, and Conciliators, Advertising Sales Agents, Marketing Managers, Talent Directors, Agents and Business Managers of Artists, Performers, and Athletes, Training and Development Managers, Radio and Television Announcers, Education Administrators, Postsecondary, Training and Development Specialists, Regulatory Affairs Managers, Property, Real Estate, and Community Association Managers, Adult Basic and Secondary Education and Literacy Teachers and Instructors

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Read the Reviews
"Amazing Service and Spot-On Testing"
"The value received far exceeds the price"
"Truly takes out the guess work"
"Hiring managers can easily understand the reports"

Activities performed during the Test
  • Suggest ideas for improvement based on negative feedback.
  • Summarize a meeting in writing.
  • Make a decision based on a cost-analysis.
  • Resolve a problem for a client.
  • Write a short essay.
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