Specialist - Marketing and Public Relations


A Short Version of this test is available.   What's the Difference?

Candidates typically need about 45 minutes to complete our full-length job-specific assessments. Our short versions take less than half that time. Like our standard assessments, these tests are based on the U.S. Government Occupational Information Network (O*Net). They do not contain the animated simulation module, however, though they still provide valuable information about all critical performance-related dimensions. Additionally, the short versions optionally include 1-2 virtual video interview questions! Click below for more information:

Specialist - Marketing and Public Relations (Short)

Specialist - Marketing and Public Relations

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Top activities and tasks for this job:
  • Getting Information
  • Communicating with People Outside the Organization
  • Communicating with Supervisors, Peers, or Subordinates
  • Working with Computers
  • Thinking Creatively
  • Establishing and Maintaining Interpersonal Relationships
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Developing Objectives and Strategies

About the test (Full Version)

The HR Avatar Specialist - Marketing and Public Relations Pre-Employment Assessment was designed to help you hire staff in this role. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Specialist - Marketing and Public Relations test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking and Attention to Detail
  Knowledge and Skills
  • Core Marketing Concepts
  • Writing
  • Adaptability
  • Drive
  • Integrity
  • Resilience
  • Teamwork
  Emotional Intelligence
  • Empathy and Emotional Self-Control
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:27-3031.00
Simulation Context:Medium-Level General Business/Office
O*Net Context:Arts, Design, Entertainment, Sports, and Media
More information about this Job
Annual US Wages (2023)
Bottom 10%:
$38,570 or less
Bottom 25%:
$50,280 or less
$66,750 (Average)
Top 25%:
$92,290 or more
Top 10%:
$126,220 or more

US Employment Statistics
2032 (projected):
Annual U.S. Job Openings:25,800

Top Knowledge Requirements
  • English Language
  • Communications and Media
  • Sales and Marketing
  • Customer and Personal Service
  • Administration and Management
  • Computers and Electronics
  • Administrative
  • Sociology and Anthropology
Top Skills
  • Active Listening
  • Speaking
  • Writing
  • Time Management
  • Coordination
  • Social Perceptiveness
  • Reading Comprehension
  • Critical Thinking
Top Abilities
  • Oral Comprehension
  • Oral Expression
  • Written Expression
  • Speech Clarity
  • Written Comprehension
  • Speech Recognition
  • Deductive Reasoning
  • Problem Sensitivity
Education Requirements
Bachelor's Degree:
Master's Degree:
This graphic shows the percentage of people in this role who have their highest education in each category.
Related Work Experience Requirements
3 - 6 Months:
6 Months - 1 Year:
1 - 2 Years:
2 - 4 Years:
4 - 6 Years:
6 - 8 Years:
8 - 10 Years:
This graphic shows the percentage of people in this role whose related work experience before they entered this position falls into each category.

Alternate Titles for this Role: Audience Coordinator, Brand Advocate, Communication Specialist, Communications Associate, Communications Specialist, Concert Promoter, Consumer Advocate, Content Specialist, Content Strategist, Corporate Communications Specialist, Customer Specialist, Environmental Communications Specialist, Event Promoter, Image Consultant, Information Specialist, Lobbyist, Marketing Communications Specialist, Media Buyer, Media Planner, Media Relations Specialist, Media Specialist, Motivational Speaker, Music Publicist, Political Advisor, Political Aide, Press Agent, Press Secretary, Promotion Specialist, Public Affairs Officer, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Consultant, Public Relations Coordinator (PR Coordinator), Public Relations Counselor, Public Relations Officer, Public Relations Representative, Public Relations Specialist (PR Specialist), Publicist, Publicity Agent, Publicity Consultant, Publicity Expert, Publicity Person, Publicity Writer, Service Promoter Salesperson, Shelter Advocate, Speech Writer, Sustainability Communicator

Related Jobs based on Skills & Abilities: Advertising and Promotions Managers, Market Research Analysts and Marketing Specialists, Writers and Authors, Marketing Managers, Advertising Sales Agents, Media Programming Directors, Fundraisers, Agents and Business Managers of Artists, Performers, and Athletes, Chief Executives, Management Analysts, Art Directors, News Analysts, Reporters, and Journalists, Meeting, Convention, and Event Planners, Search Marketing Strategists, Business Teachers, Postsecondary, Executive Secretaries and Executive Administrative Assistants, Communications Teachers, Postsecondary

(Internal Use) pid=6039, CTB Direct Test

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