Analyst - Market Research


A Short Version of this test is available.   What's the Difference?

Candidates typically need about 45 minutes to complete our full-length job-specific assessments. Our short versions take less than half that time. Like our standard assessments, these tests are based on the U.S. Government Occupational Information Network (O*Net). They do not contain the animated simulation module, however, though they still provide valuable information about all critical performance-related dimensions. Additionally, the short versions optionally include 1-2 virtual video interview questions! Click below for more information:

Analyst - Market Research (Short)

Analyst - Market Research

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Top activities and tasks for this job:
  • Getting Information
  • Analyzing Data or Information
  • Interpreting the Meaning of Information for Others
  • Processing Information
  • Working with Computers
  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
  • Making Decisions and Solving Problems
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.

About the test (Full Version)

The HR Avatar Analyst - Market Research Pre-Employment Assessment was designed to help you hire staff in this role. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Analyst - Market Research test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking and Attention to Detail
  Knowledge and Skills
  • Core Marketing Concepts
  • MS Excel
  • Writing
  • Adaptability
  • Drive
  • Integrity
  • Resilience
  • Teamwork
  Emotional Intelligence
  • Empathy and Emotional Self-Control
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:13-1161.00
Simulation Context:Medium-Level Business Finance
O*Net Context:Business and Financial Operations
More information about this Job
Annual US Wages (2023)
Bottom 10%:
$40,040 or less
Bottom 25%:
$52,840 or less
$74,680 (Average)
Top 25%:
$102,450 or more
Top 10%:
$137,040 or more

US Employment Statistics
2032 (projected):
Annual U.S. Job Openings:94,600

Top Knowledge Requirements
  • English Language
  • Customer and Personal Service
  • Sales and Marketing
  • Mathematics
  • Administration and Management
  • Communications and Media
  • Administrative
  • Computers and Electronics
Top Skills
  • Reading Comprehension
  • Writing
  • Critical Thinking
  • Active Listening
  • Complex Problem Solving
  • Speaking
  • Judgment and Decision Making
  • Active Learning
Top Abilities
  • Inductive Reasoning
  • Written Comprehension
  • Oral Expression
  • Written Expression
  • Fluency of Ideas
  • Oral Comprehension
  • Deductive Reasoning
  • Information Ordering
Education Requirements
Bachelor's Degree:
Post-Baccalaureate Certificate:
Master's Degree:
This graphic shows the percentage of people in this role who have their highest education in each category.
Related Work Experience Requirements
3 - 6 Months:
6 Months - 1 Year:
1 - 2 Years:
2 - 4 Years:
4 - 6 Years:
This graphic shows the percentage of people in this role whose related work experience before they entered this position falls into each category.

Alternate Titles for this Role: Advertising Analyst, Business Development Analyst, Business Development Associate, Business Development Specialist, Communications Specialist, Demographic Analyst, Digital Marketing Specialist, Email Marketing Processor, Email Marketing Specialist, Family Consumer Scientist, Government Business Development Specialist, International Trade Specialist, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Research Worker, Market Researcher, Marketer, Marketing Analyst, Marketing Associate, Marketing Consultant, Marketing Forecaster, Marketing Representative, Marketing Research Analyst, Marketing Researcher, Marketing Specialist, Marketing Support Specialist, Social Media Specialist, Technical Marketing Consultant, Technical Marketing Specialist, Trade Analyst, Trade Specialist

Related Jobs based on Skills & Abilities: Marketing Managers, Business Intelligence Analysts, Search Marketing Strategists, Advertising and Promotions Managers, Management Analysts, Sales Managers, Advertising Sales Agents, Public Relations Specialists, Securities, Commodities, and Financial Services Sales Agents, Survey Researchers, Business Teachers, Postsecondary, Personal Financial Advisors, Online Merchants, Financial Quantitative Analysts, Information Technology Project Managers

(Internal Use) pid=6203, CTB Direct Test

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Activities performed during the Test
  • Complete cost-analysis of in-house and out-sourced work.
  • Analyze feedback and recommend steps to increase employee participation.
  • Determine whether to lease or buy equipment.
  • Review incentive financing.
  • Make a purchasing recommendation.
  • Write a short essay.

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