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Analyst - Market Research
Analyst - Market Research
Job-Specific Assessment

This HR Avatar Pre-Employment test was specifically designed to assess Analyst - Market Research and similar roles. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Analyst - Market Research test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking
  • Attention to Detail
  • Multitasking
 Knowledge and Skills
  • Core Marketing Concepts
  • Writing
  • Adaptable
  • Competitive
  • Corporate Citizenship
  • Develops Relationships
  • Enjoys Problem-Solving
  • Exhibits a Positive Work Attitude
  • Expressive and Outgoing
  • Innovative and Creative
  • Needs Structure
  • Seeks Perfection
 Emotional Intelligence
  • Emotional Self-Awareness
  • Emotional Self-Control
  • Empathy
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:US English
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:13-1161.00
O*Net Description:Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Simulation Context:Medium-Level Business Finance
O*Net Context:Business and Financial Operations
Review O*Net Detail
Price:40 Credits ($40 USD)
Note:This test contains questions that are difficult to complete on small screens. A large screen device, such as a laptop, desktop, or tablet is recommended. Test-takers using small devices will be advised to optionally change to a larger screen device.
Alternate Titles for this Role: Account Manager, Advertising Analyst, Business Development Analyst, Business Development Specialist, Client Service and Consulting Manager, Client Services Vice President, Communications Specialist, Database Marketing Analyst, Demographic Analyst, Director of Market Analysis, Email Marketing Processor, Email Marketing Specialist, Family Consumer Scientist, International Trade Specialist, Internet Marketer, Internet Researcher, Internet Sourcer, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Manager, Market Research Specialist, Market Research Worker, Market Researcher, Marketer, Marketing Analyst, Marketing Assistant, Marketing Associate, Marketing Consultant, Marketing Coordinator, Marketing Director, Marketing Forecaster, Marketing Manager, Marketing Representative, Marketing Research Analyst, Marketing Research Coordinator, Marketing Researcher, Marketing Specialist, Marketing Support Specialist, Product Line Manager, Product Marketing Engineer, Product Marketing Manager, Program Strategist, Project Manager, Research Analyst, Research Director, Researcher, Social Media Manager, Social Media Specialist, Strategic Marketing Manager, Strategic Planning Director, Strategist, Technical Marketing Consultant, Trade Analyst, Trade Specialist
Related Jobs based on Skills & Abilities: Risk Management Specialists, Survey Researchers, Marketing Managers, Financial Analysts, Compensation, Benefits, and Job Analysis Specialists, Compensation and Benefits Managers, Management Analysts, Public Relations Specialists, Regulatory Affairs Specialists, Advertising and Promotions Managers, Fraud Examiners, Investigators and Analysts, Budget Analysts, Logistics Analysts, Auditors, Judicial Law Clerks, Actuaries, Clinical Research Coordinators, Social Science Research Assistants

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Members:  Log On  to administer this test.
Test Activities
  • Compare mass-mailing options.
  • Address employee concerns.
  • Determine whether to lease or buy equipment.
  • Predict the effects of an incentive program on profit.
  • Make a purchasing recommendation.
  • Write a short essay.

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"The value received far exceeds the price"
"Truly takes out the guess work"
"Hiring managers can easily understand the reports"
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