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Specialist - Public Relations

Specialist - Public Relations

Job-Specific Whole-Person Assessment (Test)

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New!
 A Short Version is Now Available!

Candidates typically need about 45 minutes to complete our full-length job-specific assessments. Our short versions take less than half that time. Like our standard assessments, these tests are based on the U.S. Government Occupational Information Network (O*Net). They do not contain the animated simulation module, however, though they still provide valuable information about all critical performance-related dimensions. Additionally, the short versions optionally include 1-2 virtual video interview questions! Click below for more information:

Specialist - Public Relations (Short)

Specialist - Public Relations

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.

Top activities and tasks for this job:
  • Getting Information - access media advertising services
  • Communicating with Persons Outside Organization - communicate visually or verbally
  • Communicating with Supervisors, Peers, or Subordinates
  • Interacting With Computers - use word processing or desktop publishing software
  • Thinking Creatively - design advertising layouts
  • Establishing and Maintaining Interpersonal Relationships - establish and maintain relationships with community organizations
  • Respond to requests for information from the media or designate an appropriate spokesperson or information source.
  • Developing Objectives and Strategies - develop plans for programs or projects

About the test (Full Version)

The HR Avatar Specialist - Public Relations Pre-Employment Assessment was designed to help you hire staff in this role. The test provides a whole-person evaluation by measuring job-relevant cognitive ability, personality, knowledge, skills, and relevant behavioral history. Each component provides important data for hiring decisions. Cognitive ability has been linked to overall job performance in most jobs and correlates with a candidate's ability to learn new skills and to solve complex problems. Personality characteristics determine how well the candidate will fit-in with a corporate culture. Knowledge and skills indicate how much training will be needed before a new employee becomes productive. Finally, relevant behavioral history detects counter-productive behaviors that can impact job performance.

The Specialist - Public Relations test includes an animated work simulation in which candidates meet customers, colleagues and supervisors in a job-related context. Post-test surveys indicate the majority of candidates react favorably to these simulations. This test also contains an automatically-scored essay component. Writing is a key skill for many jobs and also demonstrates the ability to generate, organize, and communicate relevant ideas effectively.

The specific attributes measured include:

Cognitive Ability
  • Analytical Thinking and Attention to Detail
  Knowledge and Skills
  • Core Marketing Concepts
  • Writing
Personality
  • Adaptability
  • Drive
  • Integrity
  • Teamwork
  Emotional Intelligence
  • Empathy and Emotional Self-Control
Behavioral History
  • History Survey - Performance
  • History Survey - Tenure
 

Following completion, the test produces a Candidate Selection Report that includes an overall score and detailed scores for each attribute. The overall score weighs each of the factors based on research and analysis from the U.S. Government's Occupational Information Network (O*Net). O*Net represents over a decade of dedicated research evaluating the relative importance of various factors that lead to success in almost 1,000 different job roles.

The Candidate Selection Report also provides expert interview questions that help you probe critical or low-scoring areas, along with a guide for noting your evaluation of the candidate's responses. Consistent use of an interview guide is an important part of gaining better candidate insights and making better hiring decisions.

Language:English (US)
Time to Complete:40 Minutes (Approximately)
O*Net SOC Code:27-3031.00
Simulation Context:Medium-Level General Business/Office
O*Net Context:Arts, Design, Entertainment, Sports, and Media
Price:40 Credits (Add 5 Credits for Online Proctoring if Used)
More information about this Job
Annual US Wages (2019)
Bottom 10%:
$34,590 or less
Bottom 25%:
$45,480 or less
Median:
$61,150 (Average)
Top 25%:
$83,170 or more
Top 10%:
$115,430 or more

US Employment Statistics
2018:
270,000
2028 (projected):
287,300
Annual U.S. Job Openings:30,700

Top Knowledge Requirements
  • Communications and Media
  • English Language
  • Sales and Marketing
  • Customer and Personal Service
  • Administration and Management
  • Computers and Electronics
  • Clerical
  • Sociology and Anthropology
Top Skills
  • Active Listening
  • Speaking
  • Writing
  • Time Management
  • Coordination
  • Social Perceptiveness
  • Reading Comprehension
  • Critical Thinking
Top Abilities
  • Oral Comprehension
  • Oral Expression
  • Written Expression
  • Speech Clarity
  • Written Comprehension
  • Speech Recognition
  • Problem Sensitivity
  • Deductive Reasoning
Education Requirements
Bachelor's Degree:
46%
Master's Degree:
4%
This graphic shows the percentage of people in this role who have their highest education in each category.
Related Work Experience Requirements
3 - 6 Months:
2%
6 Months - 1 Year:
2%
1 - 2 Years:
10%
2 - 4 Years:
8%
4 - 6 Years:
19%
6 - 8 Years:
6%
8 - 10 Years:
2%
This graphic shows the percentage of people in this role whose related work experience before they entered this position falls into each category.

Alternate Titles for this Role: Account Executive, Account Supervisor, Audience Coordinator, Brand Advocate, Campaign Manager, Communication Specialist, Communications Assistant, Communications Associate, Communications Coordinator, Communications Director, Communications Manager, Communications Specialist, Community Relations Coordinator, Community Relations Manager, Concert Promoter, Consumer Advocate, Content Specialist, Content Strategist, Corporate Communications Specialist, Environmental Communications Specialist, Event Promoter, Image Consultant, Lobbyist, Marketing Communications Specialist, Marketing Specialist, Media Buyer, Media Planner, Media Relations Specialist, Media Specialist, Motivational Speaker, Music Publicist, Political Advisor, Political Aide, Press Secretary, Promotion Specialist, Promotions Assistant, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Account Executive, Public Relations Assistant, Public Relations Consultant, Public Relations Coordinator, Public Relations Counselor, Public Relations Manager, Public Relations Officer, Public Relations Representative, Public Relations Specialist (PR Specialist), Publications Manager, Publicist, Publicity Agent, Publicity Consultant, Publicity Expert, Publicity Person, Publicity Writer, Relationship Manager, Service Promoter Salesperson, Shelter Advocate, Speech Writer, Sports Information Director, Sustainability Communicator, Account Executive, Account Supervisor, Audience Coordinator, Brand Advocate, Campaign Manager, Communication Specialist, Communications Assistant, Communications Associate, Communications Coordinator, Communications Director, Communications Manager, Communications Specialist, Community Relations Coordinator, Community Relations Manager, Concert Promoter, Consumer Advocate, Content Specialist, Content Strategist, Corporate Communications Specialist, Environmental Communications Specialist, Event Promoter, Image Consultant, Lobbyist, Marketing Communications Specialist, Marketing Specialist, Media Buyer, Media Planner, Media Relations Specialist, Media Specialist, Motivational Speaker, Music Publicist, Political Advisor, Political Aide, Press Secretary, Promotion Specialist, Promotions Assistant, Public Affairs Specialist, Public Information Officer, Public Information Specialist, Public Relations Account Executive, Public Relations Assistant, Public Relations Consultant, Public Relations Coordinator, Public Relations Counselor, Public Relations Manager, Public Relations Officer, Public Relations Representative, Public Relations Specialist (PR Specialist), Publications Manager, Publicist, Publicity Agent, Publicity Consultant, Publicity Expert, Publicity Person, Publicity Writer, Relationship Manager, Service Promoter Salesperson, Shelter Advocate, Speech Writer, Sports Information Director, Sustainability Communicator

Related Jobs based on Skills & Abilities: Copy Writers, Advertising and Promotions Managers, Market Research Analysts and Marketing Specialists, Public Relations and Fundraising Managers, Insurance Sales Agents, Meeting, Convention, and Event Planners, Sales Agents, Financial Services, Arbitrators, Mediators, and Conciliators, Advertising Sales Agents, Marketing Managers, Talent Directors, Agents and Business Managers of Artists, Performers, and Athletes, Training and Development Managers, Radio and Television Announcers, Education Administrators, Postsecondary, Training and Development Specialists, Regulatory Affairs Managers, Property, Real Estate, and Community Association Managers, Adult Basic and Secondary Education and Literacy Teachers and Instructors


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Activities performed during the Test
  • Review and summarize customer product feedback emails.
  • Calculate a product defect rate.
  • Make a product purchase recommendation.
  • Optimize infrastructure strategy for phone lines.
  • Respond to a customer inquiry.

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